English
Zulu
City Lodge
The Real Cost
When it comes to holidays and occasional travel, the City Lodge Group not only compete with other hotel chains and Airbnb – they compete with the homes
of friends and family.
The truth is, in tight-fisted economic times, many of us end up choosing the “free” option.But how free is it really? Finances aside, there are some undeniable emotional and (sometimes) physical costs to staying with the people you love. Looking after your aging, haggard childhood pets, the constant, unrequited company – too much information about your parents’ sexual renaissance.
When you weigh up the real cost of staying with the family, staying at a City Lodge hotel is better than free, actually.
2019 Cannes Awards:
City Lodge Mahala/Real Cost, Radio – Bronze
City Lodge Mahala/Real Cost, Radio – Silver
City Lodge Mahala/Real Cost, Radio – Gold
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2020 One Show Awards:
Silver – Broadcast Campaign, Umzulu
Silver – Craft writing Campaign
Bronze – Broadcast Campaign, The Real Cost
Bronze – Craft writing, Campaign, The Real Cost
Bronze – Custom Content, Umzulu
Bronze – Craft, Use of Music
Merit – Use of Music, The Real Cost
Merit – Custom Content, The Real Cost
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D&AD:
Wood Pencil – Radio & Audio Advertising Campaign, Umzulu
Wood Pencil – Radio & Audio Advertising Campaign, Umzulu
Wood Pencil – Writing for Radio & Audio, Umzulu
Shortlist x 3, Radio Advertising over 30” English
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2019 – Loerie Awards:
Grand Prix –Internet & mobile Audio commercials– City Lodge Real Cost/Umzulu
Gold Campaign Craft direction – City Lodge “The Real Cost English” – Radio
Gold Campaign Craft writing – City Lodge “The Real Cost Zulu” – Non-english Radio
Gold Campaign Craft Performance – City Lodge “The Real Cost Zulu” – Non-english Radio
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2019 – Creative Circle Ad of the Year:
1st place radio –City Lodge “The Real Cost/Umzulu”