I was born and raised in Cape Town, and my career has taken me across leading agencies, diverse brands, categories, and continents. I’ve always believed that the right creative idea can solve any problem and that all the stress disappears the moment the big one lands. My work has been recognised at all the major award shows, including The One Show, D&AD, Cannes Lions, the Loeries, and the Bookmark Awards. In 2023 I was the #1 ranked ECD at the Loeries awards.

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As Chief Creative Officer of TBWA\Hunt Lascaris Johannesburg, I’m proud to be part of a team that’s shaping the agency’s growing reputation. In just two years, we’ve earned accolades such as Cannes Lions Regional Network of the Year 2024, Best Digital Agency, Best Brand, and the Special Honours Award for ‘Best Creative’ for two consecutive years at the Bookmark Awards.

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We also took home Overall Agency of the Year at the Creative Circle’s 2024 Best of the Year Awards and won the Grand Effie at the 2025 Effie Awards. I’ve served on multiple juries at various local and international award shows, including Cannes Lions, The One Show, the Loeries, the Effies, and the Bookmark Awards.

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I am the current Chairperson of the Creative Circle and sit on the board of the Loerie Awards.