Riky Rick 

Known for inspiring the youth with his words, Riky Rick’s death meant that we didn’t just lose a massive musical talent, but also a person whose words to uplifted those around him.

Our goal was to make sure we found a way for his voice to live on.

We found our solution in Riky’s social media posts. Because he was so intentional with his words, reading through his posts felt like reading lyrics to a song he left hidden for us to find. So, we used them to make one last song from him titled “Stronger”.

We took his social posts and laid them down as rap lyrics over a hip hop beat produced by Riky’s long-time collaborator and friend. To clone his voice, we trained the AI with raw audio separates of his voice. We pulled these from his hit songs and the interviews that he did over the years. This process was repeated many times until we had a clone that sounded exactly like Riky, validated by his family. The result is a track that sounded as if Riky recorded it himself. His words, his beat and his voice.

The song was played across local radio and TV stations and shared widely on social media. It also sparked a nationwide conversation on mental well-being.

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2023 Loerie Awards

Riky Rick Foundation – Campaign Gold, Digital: Use of AI

Riky Rick Foundation – Craft Gold, Digital: Use of Tech

Riky Rick Foundation – Campaign Gold, Radio: Use of Tech

Riky Rick Foundation – Campaign Gold, Radio: Branded Content

Riky Rick Foundation – Silver, Film: Music Video

Riky Rick Foundation – Bronze, Integrated Campaign

Riky Rick Foundation – Craft certificate, Film: Sound Design

Riky Rick Foundation – Craft certificate, Radio: Use of Tech

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2024 One Show Awards

Riky Rick Foundation  – Merit, Radio & Audio-First, Radio & Audio for Good

Riky Rick Foundation  – Merit, Music & Sound Craft, Use of Technology - AI

Riky Rick Foundation  – Merit, Integrated, Use of tech

Riky Rick Foundation  – Merit, Integrated, Campaigns for good

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2024 Cannes Lion Awards

Riky Rick Foundation – Silver, Social & Influencer