Nissan Shwii
Waze, the crowd-sourced navigation app helps users avoid potholes, traffic and even the police. It uses 98 different languages but we still can’t do it in our mother tongue, Zulu. Zulu is our most widely-spoken home language yet Waze uses English (5th most spoken) and Afrikaans (3rd most spoken) as the only local language options.
So we created Shwii by Nissan, the first voice assist on the Waze platform using Zulu onomatopoeia voice commands so you can hear the danger in the word.
This removed the need for translation, keeping Zulu drivers safe on our roads.
D&AD: Radio & Audio - Wood Pencil
The Loerie Awards:
Nissan Shwii – Grand Prix. Radio & Audio. Non-English.
Nissan Shwii – Bronze. Media Innovation
Nissan Shwii – Silver craft. Audio Use of Tech
Nissan Shwii – Gold. Radio & Audio. Direction
Nissan Shwii – Gold. Radio & Audio. Sound Design
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2021 Pendoring Awards (Local indigenous languages advertising awards)
Nissan Shwii – Umpetha (Grand Prix). Integrated Campaign
Nissan Shwii – Campaign Craft Gold. Performance. Radio & Audio
Nissan Shwii – Campaign Craft Gold. Writing. Radio & Audio
Nissan Shwii – Campaign Gold. Internet & Mobile. Radio & Audio
Nissan Shwii – Campaign Gold. Digital. Social Media
Nissan Shwii – Campaign Gold. Digital. Use of Tech
Nissan Shwii – Campaign Gold. Integrated Campaign
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2021 Creative Circle Awards:
Nissan Shwii – 1st Place, Digital Communication.
Nissan Shwii – 1st Place, Radio & Audio.
Nissan Shwii – 2nd Place, Integrated Campaign
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2022 Fast Company
Nissan Shwii – Honorary Mention, World’s changing Ideas.
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2022 BookMark Awards (Digital Awards):