In one of the world's most culturally diverse countries, the new Navara had to appeal to almost everyone. How do you appeal directly to everyone?
Using one of the most personal things… music.
But with so many music tastes, what's the perfect track?
Partnering with Spotify, we chose all 70-million of their songs.
Edits were designed to work with specific beats per minute of all music genres. Using Spotify’s Streaming Intelligence, user's most loved songs were matched to the BPM of the perfect edit - allowing everyone to experience the Navara personalised with their own ultimate soundtrack.