Twitter Tug of War

2019 Loeries Awards:​

Craft Certificate – Use of technology

Bronze – Social Media

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2019 Bookmark Awards (Local Digital Awards show):

Innovative Use Of Media – Bronze

Channel Innovation – Bronze

Social Media Campaigns – Bronze

Platform Innovation – Bronze

Excellence In Software, Coding & Technical Innovation – Craft Gold

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Datsun is an entry level vehicle in South Africa, not really a status symbol.
A girlfriend even rejected it as a gift from her boyfriend by Tweeting on her socials.

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We decided to shift social sentiment of this no frills vehicle by getting the public across South Africa to Tweet their locations in order to win the car. Entry level or not, everyone loves a free car.