Liberty is a brand that wants to be known for truly understanding what people are about. That's why this commercial shows some of the uniquely weird and wonderful behaviours that make humans, human. 

In the kitchen scene, where we see a man 'clicking' the barbeque tongs, please note that this 'clicking' is typically South African behaviour. It's an unspoken ritual whereby the 'barbeque master' has to make sure that his equipment is working, before the barbeque can officially begin. In South Africa, barbequeing or 'braaiing' is so popular it's considered a national pastime.

The scene where we see a bed that is placed on bricks (on the four corners) represents superstition in a South African context.