Every year 100’s of km’s of Johannesburg’s roads are shut down for the world's second largest cycle race. This is seen as a major inconvenience for citizens as the road closures significantly impede their freedom of movement.

 

The Apartheid Museum saw this as an opportunity to remind citizens of one of the more heinous aspects of Apartheid – the Dompas. A physical pass needed to by POC to access 'whites-only' areas.  

 

On behalf of our client, we identified Twitter users who were angered enough to tweet their complaint about the inconvenience of the road closures. Using information from their Twitter profiles,we created a personal digital Dompas 

 

The Apartheid Museum effectively drew a parallel between their restricted movement and the unjust effects of the Apartheid Pass Laws. However annoyed the Twitter users felt on race day, pales in comparison to the reality of living as a black South African during the Apartheid era, with no freedom to move about as they pleased.